Variant display name

The name of the variant displayed in the administration interface.

Variant code name

Sets a code name that serves as an identifier for the page variant. It is also used as the value of the A/B testing cookie stored for visitors assigned to this variant.

Test page

Contains the path of the associated page (document). When users assigned to the variant access the original page of the given A/B test, they will see the page specified here instead. The Select button may be used to easily choose an existing page from the website's content tree.